As for MBC Action, we could only identify The King of Legend from 25 February 2014 at 21:00 GMT (24).īefore even then, two countries had been early adopters: Egypt and Dubai. We counted 17 Kdramas aired on MBC4 from My Fair Lady (KBS, 2009) since 16 January 2013 (22) up to Master’s Sun (SBS, 2013) since 13 March 2015 (23). Even the national broadcaster of Iraq – Al Iraqiya – aired 2 Kdramas, Winter Sonata (KBS, 2002) and Dae Jang Geum (MBC, 2004) in 2012 (20).Īs for the rest of the Middle East, pan-regional broadcaster, MBC (Middle East Broadcasting Center), aired romantic comedy dramas on its female-skewing channel MBC4 Sundays to Thursday 14:00 GMT while occassionally also showing historical shows on male-skewing channel MBC Action at 21:00 GMT (21). Meanwhile other Iraqi Kurdistan channels KurdMAX TV and Zagros TV premiered respectively Twinkle Twinkle (MBC, 2011) on (18) and The Duo (MBC, 2011) as Dwana on 17 December 2013 (19). Indeed, KurdSat TV, a broadcaster of the Southern Kurdistan/northern part of Iraq has shown plenty, from Queen Seondeok (MBC, 2009) premiering on 25 July 2011 as Shazhn (16) to The King’s Doctor (MBC, 2012-2013) on 5 January 2014 as Pzishky Shahana (17). Lana TV will certainly continue airing Korean dramas, as Iraq has proven a fertile ground for them before. Tolo TV showed White Lies (MBC, 2008-2009) since 11 August 2013 (11) and Ice Adonis (CJ E&M/tvN, 2012) since 31 July 2014 (12), while Lana TV kicked off with Ice Adonis (CJ E&M/tvN, 2012) since 24 July 2014 (13), then followed with A Thousand Kisses (MBC, 2011-2012) since 13 April 2015 (14) and Flames of Desire (MBC, 2010-2011) since 6 November 2015 (15). As such, seeing the success of Korean dramas in Iran, they took chances on these channels broadcasting a few of them. Moby Group also operates the leading channel in Afghanistan (53% audience share!) since November 2004 – Tolo TV – as well as launched a new channel in Iraq – Lana TV – on 29 August 2014. Actually its upcoming Kdrama – Eve’s Love from 23 July 2016 (10) – aired on MBC last year. All dramas aired came from MBC, except Ice Adonis (CJ E&M/tvN, 2012) which premiered on 18 October 2014 (9). It actually launched with Korean drama Couple or Trouble (MBC, 2006) between 1 and 26 August 2009 (8). Started on 1 August 2009, Farsi 1 has quickly established itself as the premiere destination for Korean dramas in Iran with 25 aired in only 8 years of existence. Urban-skewing channel Channel 5 also showed Thank You (MBC, 2007), Behind the White Tower (MBC, 2007) and Yi San (MBC, 2007-2008) – respectively in 2008, 20 (7). Last year, it also showed Good Doctor (KBS, 2013) (6). Iranians were all conquered by the Korean wave when IRIB aired Dae Jang Geum (MBC, 2004) in 2008 on Channel 2, one of its two flagship channels, with a staggering 90% audience share. It has in particular aired Emperor of the Sea (2007-2008), Jumong (2008-2009), The Kingdom of the Winds (2010-2011), The Return of Iljimae (2011), Dong Yi (2012) and Kim Su-ro, The Iron King (2014). TV3, the younger-skewing channel, shows most of them (4). As such, it has aired them on 3 of its 5 free-to-air channels. IRIB, controlled by the Iranian government, has found in Korean dramas an appealing alternative, allowing broadcast with minimum editing to conform with conservative values and be suitable for families. Meanwhile, Korean dramas have reached a very high level of popularity in Iran, where both the public broadcaster IRIB and commercial broadcaster Farsi 1 (owned by NewsCorp-funded Moby Group) show them in primetime and on several channels. It was also mentioned to us that Emergency Couple (tvN, 2014) may have also been adapted! The first channel to broadcast such a remake was Show TV, with Beni Affet (2011) produced by Focus Film Production, adapted from Temptation of An Angel (SBS, 2009). Here follows a non-exhaustive list thanks to discussions of Turkish Kdrama fans (3) (4) (5) and our own research: Korean Drama Title To our knowledge, only Dream High aired on TRT Okul from 14 January to 3 March 2012 (1) as Büyük Hayaller (2), meanwhile five of the eight free-to-air broadcasters have adapted or at least taken inspiration for Turkish drama adaptations. Indeed, although very few Korean dramas have actually aired in Turkey, they have proven a sought-for source of inspiration for Turkish dramas, with numerous remake emerging from 2011. Following our panel discussion on Thursday 23 June, it seems timely to pursue our exploration of the distribution of Korean dramas by looking at their presence in the Turkish as well as Middle Eastern markets.
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